Are You Struggling to Get More Traffic? Make More Sales? Find More Leads?
Pinterest is among the top must-have platforms in 2020 for horse businesses and content creators. With the platform reaching primarily women in their 20’s to 40’s, Pinterest is a powerful way to reach our equestrian ideal client.
According to a study in 2019, 98% of Pinterest users go out and try what they found on the platform, compared to a mere 71% average across social media platforms.
What does this mean? This means that those that you find on Pinterest are ready to take action, whether that be shopping, learning, or gathering inspiration.
Searches within the equestrian niche are common, but the saturation of brands and creators taking advantage of the equestrian presence is still relatively low. Think of the possibilities of being on the cutting edge of Pinterest marketing for our niche, showing up in search next to names like Kerrits, Horse Illustrated, and State Line Tack!
So, you may be thinking, “Well, this all sounds great, but I have no clue where to even start on Pinterest”. Well, friend, I’m here to say “I got you!”
With Pinterest being so different from the social media platforms that we manage as business owners, it can really feel overwhelming to learn an entirely different platform.
That is exactly why I’ve created the Perfect Pinterest Planning for Equine Business Course to get you started. We’re going to walk through the process of setting up your Pinterest account from ground zero to reach your ideal client not only locally, but worldwide.
